80°

Topics

Clive Davis
Apple's interest in Beats Electronics stirs speculation
Apple's interest in Beats Electronics stirs speculation

More than a decade after it revolutionized the music industry with the launch of iTunes, Apple Inc. remains the world's largest music retailer and one of the most recognized brands. So why, exactly, does it need to buy Beats Electronics' headphone and streaming music service for $3.2 billion? Since word of the talks first leaked Thursday, no single consensus has emerged to provide a clear motive for what would be the largest acquisition in Apple's history. "My big reaction is, 'Why?'" said Carl Howe, a longtime Apple watcher and analyst at Yankee Group. "It's clear that Apple doesn't do stuff like this for no reason. They don't...

Loading