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One Direction (music group)
More big brands are tapping creative crowdsourcing sites
More big brands are tapping creative crowdsourcing sites

To fashion an alluring look for its latest pair of DC Shoes, Quiksilver extended far beyond its team of in-house artists. It challenged a worldwide crowd. Entrepreneurs have grown accustomed to spinning their projects into motion by using crowdfunding websites such as Kickstarter and Indiegogo to raise small amounts of money from a mass of intrigued consumers. Now a swelling group of established businesses are summoning the "crowd" for help. This time they're seeking concepts and content, not funding. Surfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few of the brands looking for help on creative crowdsourcing websites such as...

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