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Southern California is emerging market for online video start-ups
Southern California is emerging market for online video start-ups

Fans once lined up at Tower Records on Sunset Strip to get autographs from legends such as Aerosmith and Mariah Carey. Tourists still pose by the iconic building, but it's the new name on the door — Flipagram — and not the musical lore that's now drawing gawkers. The single-story, bright-orange building touted in the 1970s as the world's largest record store now houses a software company whose smartphone app combines photos and music to create a shareable video. Flipagram's move this summer into the West Hollywood location underscored the growing influence of online video within the entertainment industry. More than a dozen start-ups across Southern...

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