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Paul McCartney
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook
Celebs turn to chat apps as cozier alternatives to Twitter, Facebook

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can't personally chat with each of her loves, as she affectionately calls her fans. So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality. It's the Internet's equivalent of mailing postcards rather than plastering a billboard. Grande, whose second album reached No. 1 this month on the Billboard 200 sales chart, could have shared on Twitter that her most...

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