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Tony Awards 2013: How to campaign? Hint, it's not like the Oscars
Tony Awards 2013: How to campaign? Hint, it's not like the Oscars

NEW YORK—For four days last month, Broadway's impresarios met with stage producers from around the country for what's known as the "road conference," a series of events showcasing the season's offerings. The panels and parties were ostensibly thrown to help producers from Reno, Raleigh and Racine decide what to book in the months and years ahead. But there was another motivation for the Theater District's machers besides nabbing some touring money: It was a chance to woo Tony Award votes from the out-of-towners, who cast as much as 20% of the ballots. "It would be like if you put all the Oscar nominees in front of voters for an entire week and said: "'OK, now campaign for your movie,"...

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