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Gucci's Frida Giannini lives her everyday luxe look
Gucci's Frida Giannini lives her everyday luxe look

On a recent afternoon at Gucci's newly remodeled Rodeo Drive flagship, creative director Frida Giannini is looking very at home in L.A. She's wearing a colorful patchwork print silk blouse from the label's forthcoming spring collection, a pair of perfectly faded Gucci boyfriend jeans and metallic platform sandals that hint at her love of all things David Bowie and 1970s. This is the look of Giannini's Gucci now: everyday luxe. "Evening gowns are an incredible market for us," she says during an interview in the store's lush new third-floor VIP suite, built for celebrity dressing, with crystal-embroidered gala gowns hanging nearby. "But for me,...

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