Topics

Beauty and the Beast (tv program)
Upfronts 2014: CW aims to keep momentum going, grow Monday audience
Upfronts 2014: CW aims to keep momentum going, grow Monday audience

The CW, after a strong year, inched closer to playing with the big kids this season. And it wants you to know that. Network president Mark Pedowtiz emphasized -- more than once -- that the network is a "very different CW than a few years back" while pitching its upcoming season Thursday at New York City Center.  Its presentation was part of the annual upfront ritual in which broadcast networks try to woo advertisers to buy ad time.  "We were the 'Gossip Girl' network," Pedowitz said, acknowledging the network's reputation by referring to the popular teen soap that wrapped its run in 2012. "But we knew that to grow the network we needed to...

Loading