Boardwalk Empire (tv program)
Emmy ad blitz escalates
Emmy ad blitz escalates

The big television networks and studios have shelled out millions of dollars marketing their shows for Emmy consideration, and on Thursday they'll find out if that spending paid off when nominations are announced. But what will they get for all that money if a nomination leads to a win? Although a film might see a box-office bump after earning Oscar gold, an Emmy win has little influence on television ratings. The rewards instead come from the cachet it brings to a show, the type of projects and talent it drives to a network, and the heft it adds when shopping for syndication rights. "All broadcasters want to be associated with quality and an Emmy gives that distinction," said Warren...