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'Reading Rainbow': Seth MacFarlane will match $1 million in gifts
'Reading Rainbow': Seth MacFarlane will match $1 million in gifts

When Levar Burton launched a Kickstarter to make a school-focused version of "Reading Rainbow," supporters donated $1 million in just 11 hours. That was the campaign's initial goal; the strong start prompted Burton to raise his sights -- to $5 million. Now, with just five days left, Burton is hoping to give it a strong finish with Seth MacFarlane's help. MacFarlane will match, dollar for dollar, every gift made to "Reading Rainbow" between Friday and July 2, up to $1 million. "Seth," Burton says in the video announcing the challenge, "this donation is going to help us ensure that this next generation is indeed a generation that loves to...

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