ESPN is launching a short-form version of its signature sports news show “SportsCenter” on the mobile video app Snapchat, the sports media company announced Monday.
The move is an attempt to get the “SportsCenter” brand name in front of the young adult audience that uses Snapchat. More than half of Snapchat’s users are ages 18 to 34.
In recent years, the age group has been the one most likely to eschew pay TV subscriptions. The trend has put pressure on the Walt Disney Co.’s ESPN, which has long depended on fees from cable and satellite companies to drive its profits.
“SportsCenter on Snapchat,” which starts Monday, will air twice each weekday at 5 a.m. and 5 p.m....