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Embracing the 1980s: Volkswagen TV commercial pays homage

Embracing the 1980s: Volkswagen TV commercial pays homage

Could the 1980s be cool again? Advertising agency Deutsch LA thinks so and has created an '80s-themed commercial for Volkswagen.  The spot, "Feeling Carefree," is a playful homage of the classic 1985 music video "Take on Me" by the Norwegian pop band A-ha.  The music video, which blended pencil-sketch animation with live action, was hugely popular on MTV. ON LOCATION: Where the cameras roll The Volkswagen spot employed some of the same imagery and techniques as the original video: still shots, live action and a method of pencil-sketch animation called rotoscoping. The production crew filmed the actors and the cars, and then animated the...

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