CBS' expensive foray into Thursday prime-time NFL games is off to a strong start in the ratings.
The premiere of "Thursday Night Football" on CBS and the NFL Network scored an average of 20.8 million total viewers, according to Nielsen. That's an increase of nearly 90% from last year's comparable Thursday night game that aired only on the NFL Network.
Last week's Thursday kickoff on rival network NBC -- a highly anticipated battle between the 2013 Super Bowl champions the Seattle Seahawks and the Green Bay Packers -- delivered nearly 27 million.
Another big recent prime-time game, NBC's Sunday matchup between the Indianapolis Colts and the Denver Broncos,...