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Environmental Pollution

Microbrewery's edible six-pack rings create eco-friendly alternative to plastic

Microbrewery's edible six-pack rings create eco-friendly alternative to plastic

A brewery has come up with an idea to save sea life and reduce the amount of plastic waste floating in our oceans.

Saltwater Brewery, along with New York City-based ad agency We Believers, developed edible six-pack rings made of the wheat and barley remnants left over from making beer.

And it all started with garbage.

We Believers co-founders Marco Vega and Gustavo Lauria were working on a production shoot. After the crew ate lunch, Lauria looked around and realized how much plastic trash they'd managed to produce from a single meal.

They thought about doing something traditional, maybe an awareness campaign. Instead, they decided to create a product that...

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