A brewery has come up with an idea to save sea life and reduce the amount of plastic waste floating in our oceans.
Saltwater Brewery, along with New York City-based ad agency We Believers, developed edible six-pack rings made of the wheat and barley remnants left over from making beer.
And it all started with garbage.
We Believers co-founders Marco Vega and Gustavo Lauria were working on a production shoot. After the crew ate lunch, Lauria looked around and realized how much plastic trash they'd managed to produce from a single meal.
They thought about doing something traditional, maybe an awareness campaign. Instead, they decided to create a product that...