Greeting Cards

Get the most out of that gift card

Get the most out of that gift card

Spoiler alert: There's a really good chance you'll get a gift card for Christmas.

That's not a news flash from the North Pole. It comes instead from the National Retail Federation, which estimated in a recent report that more than 80% of shoppers will be including the plastic gift cards inside greeting cards this holiday season.

The average person will spend about $163 on gift cards, the group's survey found. That's up 4% from last year and represents the highest average amount since the retail association began tracking such things 11 years ago.

Total spending on gift cards this season will reach about $30 billion, the group said.

Matthew Shay, president of the...

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