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Is organic food worth the higher price? Many experts say no
Is organic food worth the higher price? Many experts say no

Kristin DiMarco was heading into a Trader Joe's in West Los Angeles the other day and knew for sure what she wouldn't be buying: anything organic. "I just feel like I've already built up an immunity to anything that might be in my food," the 26-year-old told me. Besides, she said, why would she want to pay a markup that can run double or triple the cost of conventional food? "I don't think there's a big-enough difference in quality to justify those prices," DiMarco said. She's not alone. The market research firm Mintel released a study last week showing that younger consumers — the fickle Gen X and millennial crowds —...

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