Christian Seifert slid behind a white-clothed table at a tony diner in the shadow of the Empire State Building and began to talk about the importance of television.
All of which sounds normal except that Seifert isn't a TV executive, producer or star.
But as chief executive of the German Bundesliga, he has suddenly become a big fan of the medium since TV is at the center of his strategy to turn the once insular soccer league into a worldwide brand.
"Football is part of the entertainment world and the entertainment world has turned into a global business in the last five to 10 years," Seifert said. "And soccer, as a global sport, is of course dedicated to...