United Steelworkers

In e-sports, it's the bosses who are rallying for a union

In e-sports, it's the bosses who are rallying for a union

With threats of strikes and retaliatory layoffs, and no shortage of sniping on social media, a battle last winter had the stamps of a modern-day union war.

Thing is, the workers weren’t even unionized.

Frustrated with their team owner, professional video game players successfully leveraged the prospect of a strike to get out of his grip. And they left the owner sulking in disappointment, suddenly without the high-priced, high-skilled team that was core to his rebuilding plan.

Such demonstrations of player activism in the last few years have e-sports management not sweating through the typical corporate nightmares about unionization, but instead dreaming about a...

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