The Aviary

At Trois Mec, diners must buy tickets upfront

At Trois Mec, diners must buy tickets upfront

Last month, the manager of the Beverly Hills restaurant Red Medicine shamed diners who didn't turn up for their Saturday night reservations by calling them out on Twitter.

"I hope you enjoyed your GF's Bday and the flowers that you didn't bring when you no-showed for your 815 res," Noah Ellis tweeted. "Thanks."

But shame is only one tactic used by restaurateurs working to make sure their seats are filled each night.

This coming week, anyone looking to score a table at hotly anticipated Trois Mec, the new restaurant from celebrity chefs Ludo Lefebvre, Jon Shook and Vinny Dotolo, will have to buy tickets — just as they would for a movie or a...

EDITION: California | U.S. & World