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Market Match helps get fresh produce to low-income farmers market shoppers

Market Match helps get fresh produce to low-income farmers market shoppers

At 2 p.m. Wednesday, farmers at the Adams-Vermont growers’ market were busily popping up tents, setting up tables and unloading fruits and vegetables, getting ready to open.  But Frank Tamborello and his team were already in mid-market mode. They had to be. There were already 30 to 40 people in line waiting for them. Tamborello’s group doesn’t sell peaches or strawberries or even kale. Instead, it helps administer a program called Market Match that since 2009 has been rewarding low-income shoppers with up to a $10 bonus for buying fresh produce at farmers markets. Funded by a mix of grants, including $2.5 million over the next five years from First 5 LA, Market...

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