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DirecTV, Dish Network to vie for political cash with customized ads
DirecTV, Dish Network to vie for political cash with customized ads

Satellite TV giants DirecTV and Dish Network are looking for a landslide this fall — in political dollars. For the first time, satellite broadcasters will be jockeying with other media outlets for a share of political spending that could top $3 billion this year. They've historically been shut out of the avalanche of campaign cash because their commercials were directed to a national audience, and didn't have the local reach of TV and radio stations. "Broadcasters have had this market to themselves because they could offer that local reach," said Warren Schlichting, Dish's senior vice president of media sales. "But we think we've built a better...

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