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Ethics
The ethics of firms paying to be honored for ethics
The ethics of firms paying to be honored for ethics

Peter Humber was watching TV at his home in Montecito Heights recently when an ad for Blue Shield of California came on. "We've been named one of the world's most ethical companies," the ad said. "Hey, remember when things like ethics mattered?" Humber, 78, couldn't believe what he was hearing. "They're one of the most ethical companies?" he told me. "After everything I've heard about them?" What Humber was referring to was Blue Shield being criticized by the state insurance commissioner earlier this year for an "unreasonable" average 10% rate hike affecting about 81,000 policyholders. "Who would name...

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