67°

Topics

Beauty Products and Fragrances
Cassandra Grey opens beauty business inspired by Hollywood
Cassandra Grey opens beauty business inspired by Hollywood

Rare sketches by famed Hollywood costume designer Edith Head, many never seen by the public, decorate the walls of new Melrose Place beauty retailer Violet Grey. Rat Pack entertainer Dean Martin’s leather-upholstered director’s chair takes center stage in a room designated for makeup application. And even the “Violet” in the brand’s name, inspired by the color of Elizabeth Taylor’s eyes, offers a clue to the brand’s focus on a renewal of Old Hollywood glamour. The artifacts and inspirations also point to the insider status of the company’s 37-year-old owner, Cassandra Huysentruyt Grey, who married Paramount Pictures Chairman and Chief Executive Brad Grey in a high-profile wedding in...

Loading