Festival of Books
Everything you need to know about the Festival of Books

Topics

Beauty Products and Fragrances
Makeup made for millennials to love
Makeup made for millennials to love

No muss, no fuss, no over-the-top colors — that’s how veteran beauty executive and chemical engineer Jenny Frankel assessed her teenage daughters’ beauty predilections. But as a beauty biz whiz (she was a MAC Cosmetics product developer and Cover FX Skincare co-creator), Frankel didn’t just note a generational change in style but seized what she saw as an opportunity to create a new makeup brand. With her daughters’ input, she launched a line of easy-to-use, multi-tasking, neutral-colored cosmetic crayons called Nudestix in 2014. In the process, she learned some things about marketing to tech-savvy, laid-back teens and millennials. Connect on social...

Loading