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Beauty Products and Fragrances
Makeup made for millennials to love
Makeup made for millennials to love

No muss, no fuss, no over-the-top colors — that’s how veteran beauty executive and chemical engineer Jenny Frankel assessed her teenage daughters’ beauty predilections. But as a beauty biz whiz (she was a MAC Cosmetics product developer and Cover FX Skincare co-creator), Frankel didn’t just note a generational change in style but seized what she saw as an opportunity to create a new makeup brand. With her daughters’ input, she launched a line of easy-to-use, multi-tasking, neutral-colored cosmetic crayons called Nudestix in 2014. In the process, she learned some things about marketing to tech-savvy, laid-back teens and millennials. Connect on social...

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