Alberta Ferretti
Beckley joins the cool kids
Beckley joins the cool kids

If there were a social hierarchy for independent boutiques in the proverbial school lunchroom that is L.A., the cool kids would likely sit on West 3rd Street — and not just for close proximity to the Chinese chicken salad at Joan's on Third. Though stores from Abbot Kinney to Echo Park may be equally shoppable, the West 3rd shopping district between Fairfax and La Cienega boasts untouchables such as Satine and Milk that have long set the standard for respected West Coast style, emitting a vibe at once hipster, California-relaxed and refined (nothing macrame here unless it's Isabel Marant; nothing studded unless it's Alexander Wang). Now, these popular kids have a new...