COS opens first U.S. store in Beverly Hills

COS opens first U.S. store in Beverly Hills

The first U.S. outpost of London-based, minimalist-meets-cheap chic brand COS opens Thursday at noon in Beverly Hills, in the Beverly Drive space formerly occupied by Banana Republic. The massive, 5,683-square-foot space has lots of natural light, an open, gallerylike Scandinavian/L.A. feel and midcentury modern furnishings. The store features women’s, men’s and children’s clothing and accessories across two floors. Long a must-shop for fashion editors traveling to Europe, COS offers modern clothing with clean lines and utilitarian details. It’s akin to Marni and Celine, but with most pieces priced at less than $500. And it has a very unbranded look just when many...