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Collette Dinnigan

Anthropologie opens first West Coast BHLDN bridal shop

Anthropologie opens first West Coast BHLDN bridal shop

Anthropologie, the retailer known for its twee and often vintage-inspired fashions and home goods, opened its first BHLDN "shop within a shop" store in Beverly Hills on Wednesday.

The sister label, pronounced “beholden,” launched as an online bridal collection in 2011 and has since expanded to two standalone brick-and-mortar stores in Chicago and Houston.

But the Beverly Drive location, taking up 1,000 square feet on the mezzanine level of the existing 10,000-square-feet Anthropologie store, represents the first time both brands have coexisted in the same space.

The company is hoping to expand the concept, a spokeswoman said. BHLDN joins a parade of...

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