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Old Navy flip-flops can be had for a song -- a tweet, that is
Old Navy flip-flops can be had for a song -- a tweet, that is

Now that the summer heat has arrived, it’s time to get some hot new beachwear. And thanks to a promotional campaign just launched by Old Navy, a brand new pair of flip-flops is only one tweet away. From Tuesday through Thursday, Old Navy will be moving special flip-flop vending machines around in 36 locations in New York and Los Angeles, allowing customers to tweet about the sale on their cellphones in exchange for a pair of shoes. Using the slogan “tweet for your feet,” the sale is the latest installment in Old Navy’s ongoing effort to integrate buyers in its marketing strategies through social media.  “The old model of communication relies on us as manufacturers interrupting...

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