For decades, from Kodak to Polaroid to GoPro, companies have marketed cameras by touting features such as focal length, image size and memory space.
Spectacles — the debut camera from Los Angeles start-up Snap Inc. — might be the first capture device ever sold with most technical specifications withheld.
Snap refuses to reveal the megapixel-measurement of Spectacles’ image sensor, the exact capacities of its storage and battery or details about other components.
The secrecy reinforces how Snap’s inventions are designed to break from tradition. The company rose to popularity with a self-destructing message app, Snapchat, that countered Facebook's emphasis on...