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NFL putting its online playbook to the test

NFL putting its online playbook to the test

On TV, the National Football League is king. On the Internet, not so much. As more Americans cut the cable cord, migrating online to get their fix of shows, movies and cat videos, the nation's biggest professional sports league has been experimenting with apps and other digital initiatives, so far with only fair results. Now the NFL's media division in Culver City is moving more aggressively to complement its vast TV empire with an online presence worthy of a major sports league. Over the last year, it has replaced mobile app and NFL.com executives, welcomed four engineering and project leaders from the tech industry and increased its outreach to fans and Silicon Valley. An...

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