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Machinima rebrands itself under tagline 'Heroes Rise'
Machinima rebrands itself under tagline 'Heroes Rise'

Machinima, a specialty YouTube network devoted mainly to gaming aficionados, announced Monday that it is rebranding under the tagline “Heroes Rise.” The network -- which offers game walk-throughs, gaming news, exclusive trailers and original series -- will renew focus on its talent network as well as the overlap between fandom and gamer cultures. “We looked at where our audience is versus what it was a couple of year ago,” Machinima Chief Executive Chad Gutstein told the Los Angeles Times. “While game play and gamer culture is a huge part of what we do, it’s not the only thing. The brand repositioning needed to reflect where the audience had...

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