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To sell 'Dracula Untold,' Universal asks you to add bats to your video
To sell 'Dracula Untold,' Universal asks you to add bats to your video

Bats. Bats everywhere. As creepy as it may sound, Universal Pictures is hoping that giving people the ability to add virtual bats to their cellphone videos will get them talking about the new film “Dracula Untold.” Social-media followers of the film, which arrives in theaters Oct. 10, will be prompted in the coming days to try an iOS app called Vivoom. Fans film a short scene, and the app then layers in the same digitally created bats seen in “Dracula” along with a banner for the movie at both ends. The bet is that the cool effect gets users to share that video on social media, expanding the number of people who hear about “Dracula.” ---------- FOR...

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