Topics

2016 Summer Olympics

LA 2024 and U.S. Olympic leaders come to terms on marketing agreement

LA 2024 and U.S. Olympic leaders come to terms on marketing agreement

As part of its bid for the 2024 Summer Games, LA 2024 has agreed to terms with the U.S. Olympic Committee on a marketing arrangement that is required but has often been controversial.

The Joint Marketing Program Agreement outlines shared responsibilities — and shared income — between the host city and the USOC if Los Angeles is selected.

Negotiations were finalized at a national Olympic assembly in Colorado this week.

“We didn’t want it to become an issue,” USOC Chairman Larry Probst said Friday. “So we just made the decision that sooner was better than later.”

Though the document would be signed only if Los Angeles...

71°