American League

Playoff run adds to surging Blue Jays value for owner Rogers

TORONTO - Ending a 21-year playoff drought for the Toronto Blue Jays, the longest such active streak in North American sports, is paying dividends for owner Rogers Communications. The playoff appearance, increased ticket and merchandise sales and added television revenue have helped drive the value of the Blue Jays up to about $1.5 billion, according to new calculations from sports valuation experts. That's a 10-fold gain from 2000, when Rogers bought the team. "A baseball renaissance has happened in Toronto," said Peter J. Schwartz, a presidential research scholar at New York University who specializes in professional sports team valuations. The Rogers Centre stadium...