Here is a word you do not often hear at the ballpark these days: free.
The Dodgers will provide fans with free programs this year. Not just a scorecard and rosters, mind you, but a glossy 80-page magazine with stories, photographs and advertisements. (And, yes, a scorecard.)
The days could be numbered for vendors crying, “Program! Get your program here!”
In 2014, 11 of the 30 major league clubs did not sell programs — either giving them away or eliminating them altogether, according to Team Marketing Report. Within this decade, the San Diego Padres offered free programs, then stopped printing them entirely, spokesman Josh Ishoo said.