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Angels' Joe Smith is not nearly as common as his name
Angels' Joe Smith is not nearly as common as his name

If anybody could get lost in the celebrity of being a major league baseball player, it is Angels pitcher Joe Smith. His name is the ultimate in common. If you were looking for personal brand identification in this age of look-at-me-ism, you could do no worse than being named Joe Smith. He doesn't even own the first call on the Joe Smith brand in pro sports. That probably goes to the 16-year NBA veteran, who ended his career in 2011 with the Lakers. In the NBA, there have been 61 players named Smith. But the "Joe" adds even less distinction. Nor is his job high profile enough to transcend his Smith-ism. He is a setup guy, a late-inning relief pitcher, whose job is to...

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