LeBron James will be peddling Nikes for the rest of his life.
The Cleveland Cavaliers superstar signed an endorsement deal with the sports apparel company back when he was still in high school. Now at age 30, the two sides have inked what is thought to be the first lifetime contract in Nike's history.
"I'm just grateful that Nike and Phil Knight and everyone over there just believed in a skinny 18-year-old kid from Akron, Ohio," James said after practice Monday, "and I'm happy to be a part of such a great company.”
Financial details of the deal have not been released. James' original deal with Nike back in 2003 was for $90 million over seven...