David Sims

Tiffany & Co. taps Lady Gaga to star in its first Super Bowl commercial

Tiffany & Co. taps Lady Gaga to star in its first Super Bowl commercial

Tiffany has enlisted some pop power for its first Super Bowl advertisement.

Lady Gaga will be featured in a 60-second spot, wearing the American jeweler’s forthcoming HardWear commercial collection.

“In New York, you’re born knowing that Tiffany is the best and that it is where the magic happens. The brand is definitive and iconic,...

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