The Rams and Chargers are in a so-called “Fight for L.A.,” a competition that includes wooing — and accepting — new fans from all parts of Southern California’s diverse population.
Both franchises have reached out to the LGBTQ community to help sponsor this weekend’s second annual Venice Pride celebration of diversity.
Each sponsored a letter in the VENICE sign that will be illuminated Friday at 9 p.m. as part of a sign lighting and block party in Venice.
The Rams committed to sponsor the letter C in early May, becoming the first NFL team to officially sponsor a Pride event, said Grant Turck, executive director of Venice Pride. The Chargers signed on later in the...