When the first ball is snapped inside the delightfully intimate StubHub Center and the Chargers really become Los Angeles’ team, they’ll have an opportunity to truly build a fan base and a buzz around the team.
In the meantime, they’re kind of stuck.
Still working out of offices that say “San Diego Chargers” on the façade, the team’s slogan (“Fight for L.A.”) has become a long-distance cry. As they try and find a slice of their new town’s attention, they might be tempted to do something ill-conceived, to “make a splash” in order to get their new town talking.
Luckily, obtaining two or three mega free agents wouldn’t solve the needs in the Chargers’ personnel....