Standing along the ropes at the Honda Classic pro-am in early March in Florida, firefighter Robert McCarry was hard to miss.
McCarry's elaborate leg tattoo of a shapely female firefighter — one of several tattoos visible on the 36-year-old — stood out. Yet, McCarry's look also fit in.
The reason was the man inside the ropes — Rickie Fowler.
Fowler's bold fashion statements, Southern California cool and a couple of tattoos of his own have drawn a new demographic to a sport once rooted in country clubs and cardigans.
"It's funny, I see guys with tats and big beards out here now," McCarry said. "It's made it a little more acceptable to...