Topics

International Olympic Committee
Athletes could benefit from proposed Olympic rule changes on sponsors
Athletes could benefit from proposed Olympic rule changes on sponsors

It took years, but athletes might finally get a significant change they have been seeking in the Olympic rules. During the 2012 London Summer Games, competitors openly complained that the International Olympic Committee bars them from promoting non-official sponsors during the month or so surrounding the Games. So, if a high jumper has a personal endorsement contract with a health food company that isn't an Olympic brand, he or she cannot even mention that sponsor. Why is that important? Many amateur athletes rely on such deals to pay the bills while they train year-round. At the same time, Olympic officials want to offer exclusivity to corporations that pay big...

Loading