Many fans turn their attention to sports such as archery, luge, diving and biathlon only when the Olympic Games come around.
Starting this weekend, a new broadcast channel will try to bridge that gap with year-round coverage of the Olympic movement.
“Olympic Channel: Home of Team USA” is an Americanized version of the global channel the International Olympic Committee launched last year. A joint effort by the IOC, U.S. Olympic Committee and NBCUniversal, it will focus more closely on U.S. athletes and events.
“You go throughout the season, and there’s training, there’s preparation, there’s competitions,” snowboarder Shaun White said this week. “There’s all these things...