Is Apple's new music app having trouble holding on to users?
The Cupertino, Calif., tech giant is fighting back against a report that nearly half of those who have tried Apple Music for free have since quit the service.
A survey of 5,000 people by the research firm Music Watch said earlier this week that 48% of those who had tried the service said they were not currently using it. It also said that 11% of Apple iOS users reported they were currently using Apple Music, while more than three-quarters were aware of it.
"In terms of benchmarking Apple Music, 40% of iOS users are buying digital downloads from iTunes, suggesting trial of Apple Music could be...