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.Com is so 1990s -- Internet braces for a lot more domain name variety

.Com is so 1990s -- Internet braces for a lot more domain name variety

The worldwide entity that acts as a traffic cop for Internet domain names, ICANN, today released a list of hundreds of proposed top level domain names that could supplment the current 20+ suffixes in use, such as .com, .org., .net, .org, and .xxx. ICANN billed it as likely the biggest expansion ever of the Internet domain system. It's a veritable gold rush for major companies to lock up domain names that mirror their companies or their product names, such as .Apple and .Android. ICANN received more than 1,900 applications for new domain names -- the full list is here. So how would this work? Instead of visiting Apple.com, we'd go to Apple.Apple? That's kind of goofy, no? ...

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