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Las Vegas: 'Viva Veracruz!' showcases life, music of the Mexican state

'Viva Veracruz!' to open at Planet Hollywood and will showcase the Mexican state in hopes of enticing tourists

Las Vegas visitors may want to plan a trip to Veracruz, Mexico, after seeing a new music and dance production opening next month. At least, that’s the hope of government officials.

Viva Veracruz! The Show,” which debuts Aug. 11, was commissioned by the state government of Veracruz to promote tourism. It was originally planned as a traveling performance but landed at Planet Hollywood Resort & Casino after producer Alex Esqueda persuaded officials they could reach a worldwide audience in Las Vegas.

With a cast of 27 dancers, the production consists of 12 choreographed numbers showcasing the musical style known as "son jarocho." One act features the well-known song “La Bamba,” which originated in Veracruz.

Another pays tribute to artist Frida Kahlo, the Mexican painter known for her self-portraits and the subject of the 2002 movie “Frida,” starring Salma Hayek.

The production is easily understood, Esqueda said.

“The show does not have one word of dialogue,” he said. “You don’t have to understand Spanish to enjoy the show.”

“Viva Veracruz! The Show” will be staged in the PH Showroom at 7 p.m. Thursdays-Tuesdays.

Tickets cost $39 and $69, plus tax and fees. They’re available online  or by calling (800) 745-3000.

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