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From the Archives: 1962 Studebaker Lark dropped off roof

From the Archives: 1962 Studebaker Lark dropped off roof
Feb. 13, 1966: A sequence of photos show a 1962 Studebaker Lark sedan plunging from the top of a 10-story building. (Joe Kennedy / Los Angeles Times)

For a 1966 Mobil television commercial, a 1962 Studebaker Lark sedan was dropped from the roof of an office building at Broadway and Olympic Boulevard in downtown Los Angeles. According to Mobil, the 135-foot drop equaled a crash at 60 mph.

This three-photo sequence appeared on page three of the Feb. 14, 1966, Los Angeles Times.

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The 1966 Mobil commercial is on YouTube.

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