OTHER NEWS - Dec. 29, 1992

Procter & Gamble to Alter Pampers Ad: Procter & Gamble Co. agreed to a Better Business Bureau request to modify advertising claims that Pampers disposable diapers keep babies healthier than cloth diapers, the BBB said. The National Assn. of Diaper Services complained that the television and print ads implied cloth diapers aren’t healthy. In the ads, a pediatric nurse at a Texas hospital says the hospital found cloth didn’t work as well as disposable diapers. In a print version of the ads, the nurse also says: “I want to make sure our babies are healthy now. They deserve to be healthy,” and “dry skin is healthier skin.” According to the BBB, P&G; agreed to alter the language in the ads, deleting “They deserve to be healthy,” and revising the last sentence to “and dry skin is important to healthy skin.”