BRIEFLY : Business: Virtual Reality Production Facility Opens

In World Inc., a designer and manufacturer of virtual reality products, has opened a production facility in Santa Monica.

Virtual reality systems use electronic sensors and computer-produced images to give people the illusion of taking part in fabricated events.

In World is headquartered in Minneapolis and has research facilities in Seattle. According to a company statement, In World staffers have worked on projects ranging from digital film effects to automotive design to computer graphics in the Coca-Cola polar bear advertisements.