They do not like ‘Sam I Am’

“Sam I Am” isn’t -- anymore.

The planned ABC fall comedy starring Christina Applegate has changed its name to “Samantha Be Good” after receiving a cease-and-desist letter from lawyers representing the rights-holder to Dr. Seuss characters, an attorney said.

The show stars Applegate as Samantha “Sam” Newly, a woman suffering from amnesia who discovers she wasn’t such a nice person.

Sam-I-Am is the main character in the children’s book “Green Eggs and Ham,” which the late Theodor Geisel wrote and illustrated. The book has delighted generations of children.

“We asserted a trademark infringement claim” in a May 17 letter to ABC, said Jonathan B. Sokol, an attorney representing San Diego-based Dr. Seuss Enterprises. “People worldwide associate those characters with Dr. Seuss books and ... Dr. Seuss vigilantly protects its trademark rights.”