Advertisement to offer Uber-like service with self-driving vans starting in July’s self-driving Nissan NV200 vans are painted bright orange and have visible sensors, as well as screens to display messages to pedestrians.

Silicon Valley startup Inc. plans to roll out a small network of self-driving vans this summer that can be hailed using an app, making it one of the first such services available to the general public.

The ride-hailing app will initially cover a slice of Frisco, Texas — near Dallas — and will be available in July, the company said. The program’s vehicles, Nissan NV200 vans, are painted bright orange and have visible sensors as well as four screens that tell pedestrians what the car is thinking, such as “waiting for you to cross” and “passengers entering/exiting.” declined to say how many cars will be part of the project. As of Nov. 30, the startup had seven vehicles licensed for autonomous operation in California.

Waymo, Uber Technologies Inc. and other autonomous-vehicle operators have been testing similar programs with select riders. Waymo — owned by Google parent Alphabet Inc. — asked people in Arizona to apply for access to free rides last year and approved hundreds of residents in parts of the greater Phoenix metro area. Uber’s self-driving car tests have been grounded since March, when one of its vehicles hit and killed a pedestrian in Tempe, Ariz.


Like Waymo, will offer rides free of charge, and its vans will operate only between predetermined pickup and drop-off spots near a few Frisco office complexes and the Star, a complex that includes the Dallas Cowboys’ headquarters and stadium. The service is limited to residents, employees and patrons of the buildings in the program.

Riders won’t be alone: The cars will have human backup drivers or chaperones riding in them at all times. was founded in 2015 by a group of scientists who had worked together at Stanford University’s Artificial Intelligence Lab. One of’s directors, Andrew Ng, ran the Stanford lab before leaving to oversee artificial intelligence projects at Google.