“Gravity” star Sandra Bullock is coming back down to earth to play marketing guru Brownie Wise in Tate Taylor’s adaptation of “Tupperware Unsealed,” which has been acquired by Sony Pictures, the studio announced Friday.
Taylor (“The Help,” “Get On Up”) will write and direct the yet-untitled film, which is based on Bob Kealing’s nonfiction book about the woman who popularized the Tupperware party marketing strategy and made the plastic storage product a household name.
Though she is frequently remembered as an idealized 1950s housewife, Wise was a groundbreaking businesswoman, the first to grace the cover of Business Week. Despite her success, however, she ultimately clashed with company founder Earl Tupper and was fired under mysterious circumstances.
Taylor is producing the film with David Hoberman and Todd Lieberman of Mandeville Films and Television and Tom Shelly of Steele Mill Productions.
Hannah Minghella, president of production at Sony, said in a statement, “As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and restrictions of a time and place — in this case 1950s suburban America. His characters are both immediately recognizable while also uniquely iconic.”
Taylor added that “Sandy and I have been trying to work together for years. Finally, I’m very excited to put Tupperware in her hands. This is a collaborative dream come true.”
Homemaker-turned-entrepreneur stories are apparently having a moment in Hollywood: David O. Russell is also working on a movie about the inventor of the Miracle Mop, with Jennifer Lawrence attached to star.
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