On any given day, just over 1 in 5 American adults are actively trying to lose weight. An additional 50% have tried dieting for some length of time, but have retreated to old routines while mounting the will to try again.
Results will be mixed, ensuring the nation’s sprawling diet industry a steady flow of revenue. According to Marketdata Enterprises, which tracks the weight-loss industry, we spend more than $60 billion a year on diet foods, books, coaching, meetings, mobile apps and meal plans to help with weight loss.
Though dieters may be deadly serious in their objectives, roughly 4 in 5 shun expert guidance in favor of a “do-it-yourself” approach, according to Marketdata. These homemade strategies are based on diet plans touted by celebrities or trumpeted in bookstores, online or on TV.