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Labor Day Weekend's Tastiest Ticket — Los Angeles Times Celebration of Food & Wine

LOS ANGELES, July 13, 2010 — Hollywood will be wafting with enticing aromas on Sunday, September 5th when the inaugural Los Angeles Times Celebration of Food & Wine turns the streets of Paramount Pictures Studio into a day-long culinary extravaganza.

From true epicureans to those who simply love good food, wine and fun, the Celebration will deliver all the key ingredients needed to satisfy Angelenos' demanding and varied appetites. The Times Food section's writers and editors, celebrity chefs, a wide range of award-winning restaurants and world-class vintners will serve up new twists and classic favorites. Throw in a special VIP tasting, some of L.A.'s hottest food trucks and garnish it all with a cool, homegrown headliner for a bit of musical dessert and you've got a great way to end the summer.

"When it comes to food, Southern California is the most exciting place in the country and maybe even the world," said the Times' Food Editor Russ Parsons. "We have great farmers, markets, wineries, and wonderful cooks and restaurants from almost any nation. What we want to do with this event is share our enthusiasm about the things we love the most with as many people as we can."

Multiple outdoor stages will feature an eclectic mix of live cooking demonstrations from the likes of Suzanne Goin (A.O.C., Lucques, Tavern, The Hungry Cat) and Mark Peel (Campanile, The Tar Pit) and attendees can sample delectables from more than 100 local, national and international food and beverage exhibitors. Secrets and recipes from the Times' test kitchen will be shared and Russ Parsons will moderate conversations with culinary tastemakers. Other participants include Ludo Lefebvre, the mastermind behind "pop-up" French restaurant LudoBites, 'Top Chef' Season 6 winner Michael Voltaggio, John Sedlar of Rivera, Jimmy Shaw of Loteria Grill, and Jon Shook and Vinny Dotolo of Animal.

For those obsessed with the truck trend, Don Chow Tacos (Chinese/Mexican fusion), The Sweets Truck (bakeshop and gourmet coffeehouse) and The Buttermilk Truck (homemade breakfast delights) will be on hand, while beer and liquor enthusiasts will have access to hundreds of the best microbrews and spirits. Master sommeliers and crafty mixologists will ensure wine lovers can enjoy unique pairings and cocktail aficionados can imbibe artistic creations.

The event will also offer a specially-ticketed, intimate VIP area featuring artisanal tastings from more than 20 premier Southern California restaurants and vintners.

Tickets on sale now at http://latimesfoodandwine.eventbrite.com/: General admission $55 in advance ($65 at the door)/ VIP Tasting $125. Attendees must be 21 and over (no exceptions, strictly enforced, valid government issued ID required at door). A portion of the proceeds will benefit Share Our Strength and the Los Angeles Times Family Fund.

For more about Los Angeles Times Celebration of Food & Wine:

latimes.com/celebrationfoodwine / facebook.com/LATimesEvents / @LATimesEvents



NOTE TO EDITORS: Advance registration is required for working media planning to cover the event. The deadline is August 23 and the registration form is posted online here. Media credentials pick-up instructions will be included in confirmation email. Credentials will NOT be issued onsite and arrangements must be made in advance. Special arrangements can be made for visiting media. For information, please contact: jerskine@rogersandcowan.com.


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About the Los Angeles Times

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also include the The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy and California Community News and -- combined with the flagship Los Angeles Times -- reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 128 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

Contact:

Eddie Velosa | Los Angeles Times | 213.237.3325 | eddie.velosa@latimes.com

Jessica Erskine | Rogers & Cowan | 310.854.8129 | jerskine@rogersandcowan.com

Copyright © 2014, Los Angeles Times
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