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Hoy Fin de Semana Expands Distribution in Orange County

Click here for Spanish-language version.

LOS ANGELES - Los Angeles Times Media Group's Spanish-language publication, Hoy Los Angeles, today announced its third significant expansion this year. Beginning Saturday, September 8th, Hoy's weekend, home-delivered newspaper, Fin de Semana, will grow its overall distribution in the Los Angeles DMA to 814,000 and increase delivery in Orange County to more than 100,000 homes. The paper will be offered in three regional editions: Los Angeles, the Inland Empire and Orange County.

"This year alone we've added a Thursday print edition and launched a robust new website, Hoylosangeles.com," said Hoy Los Angeles Publisher and General Manager, Roaldo Moran. "Hoy Fin de Semana's growth steps up our ability to provide advertisers with expansive reach across the important and influential Spanish-dominant audience that comprises much of Southern California ¿ the number one Hispanic market in the country*."

Hoy Fin de Semana launched in 2005 and provides local community, entertainment, sports, and family activity news. The Los Angeles, Inland Empire and Orange County editions will each include regional news as well as a guide to Southern California entertainment and events, sports news and match reports, and lifestyle features. Each weekly print edition will also be available online and as a PDF at Hoylosangeles.com

*Source: U.S. Census Bureau

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About Hoy

Hoy Los Angeles is the leading Spanish-language newspaper serving Southern California with weekly Thursday and Friday editions, a weekend-focused Hoy Fin de Semana Saturday edition and online at Hoylosangeles.com. Hoy Los Angeles has a gross weekly print distribution of more than 970,000 copies. Hoy's editorial mission is to provide Latinos with engaging news and information that supports community involvement and connection to Spanish-language cultures. Hoy is part of the Los Angeles Times Media Group which reaches approximately 5.2 million or 39% of all adults in the Southern California marketplace. For more information, please visit Hoylosangeles.com.

About the Los Angeles Times Media Group

The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community News and Hoy Los Angeles and reach approximately 5.2 million or 39% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.6 million Monday through Saturday and 2.7 million on Sunday, more than 16 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 130 years. Additional information is available at http://latimes.com/aboutus.

Contacts:

Hillary Manning | Los Angeles Times | 213.237.2664 | hillary.manning@latimes.com

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